
WHAT WE DO
UK Grand Sales has been creating beautifully curated shopping events for over 30 years, offering a boutique-style experience that feels special, festive and easy to enjoy. Our Christmas fairs bring together a carefully chosen mix of independent brands, designers and producers, creating a magical atmosphere that’s as much about discovery and inspiration as it is about great shopping.
Today, our focus is on three much-loved Christmas fairs, each with its own character and loyal following, but all sharing the same attention to quality, atmosphere and experience..
For Exhibitors
We deliver professionally run, high-footfall shows that are designed to help independent businesses thrive. With decades of experience behind us, we understand the importance of strong marketing, smooth operations and clear communication. Many of our exhibitors return year after year — something we’re incredibly proud of and see as a real reflection of the value our events deliver.
WHO WE ARE
UK Grand Sales is run by The Value for Money Company Limited, which was founded back in 1992.
It started as a family business and has stayed that way ever since. Originally led by four directors, today the business is run by a mother-and-daughter duo, with Noelle Walsh and her daughter Ciara Heslam at the helm.
UK Grand Sales was founded by husband-and-wife team Noelle Walsh and David Heslam, whose backgrounds shaped the business from the very beginning.
Before moving into events, Noelle worked in magazine journalism — she was Features Editor at Cosmopolitan and later Editor of Good Housekeeping in the late ’80s and early ’90s. That editorial eye for quality, storytelling and curation still plays a big part in how our fairs come together today.
David came from a background in book publishing, bringing a strong focus on organisation, structure and making sure everything runs as it should. Together, they built UK Grand Sales on the belief that the best events are thoughtfully curated, well organised and enjoyable for everyone involved.



Ciara Heslam
Ciara represents the next generation of the business. With over 13 years’ experience in social media and digital marketing, she’s worked with some of the world’s most recognisable brands. Her career began at Liberty, Harvey Nichols and Vivienne Westwood, before she moved to Dubai to work in high-end retail. After returning to the UK, she joined leading agencies, specialising in influencer marketing and working with major global brands.
She now brings that digital-first thinking into UK Grand Sales, helping the business evolve while keeping the family values and hands-on approach it was built on.
Our Shows
Our boutique-style fairs are premium shopping events, carefully curated to attract a discerning, high-spending audience. With 130-180 exhibitors per event, we offer a more intimate and stylish alternative to large-scale consumer shows, bringing together the best in fashion, gifts, homeware, and festive inspiration.
